Meet Our CMO: Taylor
It’s time to introduce you to our Chief of Marketing. Read more to learn more about Taylor and her role within the company.
As a startup company, it is imperative that we get our name out into the world and spread the good news of Leaped. How can we make sure that we do this and market ourselves properly? How do we make sure we have all the tools we need to get ahead? How do we keep up with our following and keep track of our measurable growth?
Where are we at?
As we get closer to launching, we are starting to build our online presence. Leaped is reachable on social media, with accounts on Twitter, Instagram, Facebook, and LinkedIn. There is even a biweekly blog to drive more users to us – hint: you’re reading it right now. We have recently gotten our hands on more tools to track our metrics and improve how we monitor our website traffic.
Who does this stuff?
The latest team member we brought on board is a hungry young woman with an appetite for content creation, and she is eager to take Leaped to the next level.
It’s time to introduce you to our Chief of Marketing, Miss Taylor Mabrey. A Tar Heel born and bred, she graduated from the University of North Carolina at Chapel Hill with a degree in Media & Journalism.
While in school, she interned at various publications. When she wasn’t taking photos for local papers, she was writing articles and editing for a magazine in the area.
Taylor stayed in content creation after college, working for a photographer in her hometown of Concord, NC. She filmed events and created short clips for social media posts and the photographer’s YouTube channel.
This background paired with her ongoing love for creating and writing led her to a career in digital content. She has learned a lot about marketing through her job with a homebuilder, and does all she can to stay up to date on the latest trends in marketing. As our CMO, Taylor works to increase Leaped’s interactions through social posts, advertising, promotions, and research.
With Taylor’s innovative mind and drive for success, we are sure to continue growing while keeping Leaped’s mission close to heart – to provide a place where educators and learners can come together to build communities around their passions.
Get to know more about Taylor with these 5 quick (and fun) facts:
Her dog, Ellie, is her whole life! She got her in 2016 and they’ve been everywhere together.
When she’s not working, relaxing, or traveling, you can either find Taylor at the gym or at her neighborhood CycleBar studio.
Her favorite color is blue – Carolina blue, of course.
Her ideal movie marathon would be a collection of Julia Roberts movies.
Last but not least, she loves her family and her fiancé! She might be a lot of things in life, but her favorite thing to be is an aunt to her precious niece.
Welcome aboard, Taylor. We can’t wait to see the great things you do!